Target: Can We Still Expect More and Pay Less?
First-class toys, groceries, apparel, electronics, and makeup… These are some categories that come to my mind when I think of Target. A store with something for everyone. However, this was not always the case. In fact, Target was not even the original name of the company. Credits: Rishi Barbhaya Credits: Charlie Deets The beginnings of Target go all the way back to 1902 when Drayton’s Dry Goods company was established. The store was quite successful through the 1900s, even after the Great Depression and the economic hardships the country underwent. Nevertheless, the Vice President of the company, Douglas Dayton, saw an opportunity to expand the store and make it better by adapting it to a discount store model, which was booming in the 1960s. In 1962 he and John Francis Geisser’s, who later on would help build Walmart and Sam’s Club, created Target: a fancy discount store. This brand was a subdivision of Drayton’s Dry Goods enterprise until the year 2000 when they c...
